So today we're talking about boots. Boots are an ever evolving piece of "equipment" that one is constantly looking to improve. Well...just like us, the boot companies are constantly trying to improve design, comfort, durability, etc.
What do I know? I know that boots manufactured overseas are readily available and are ALWAYS easier on the wallet. Why do American companies manufacture overseas? Margins baby...margins! Not to mention, this offers the customer affordability in order to compete with whatever else is in that market. This isn't specific to boots, this is business across the board, but it definitely applies here.
Over the course of the last year and a half, we have learned a lot about the boot industry, but more so about the production process. Some high points from the last year and a half:
-It takes a long time to bring a design to market
-China is the quickest and most cost effective place to do rapid prototyping
-Berry Compliant = MUCH greater expense, thus MUCH greater price tag
-I now know what a "last" is and that it is very costly to make new designs of them
-Superfabric is AWESOME
-Vibram soles are expensive to use
-Footwear people are smart
Thats a lot of giberish...however, if you think about everything you love and hate about your boots, the giberish may help shed some light onto what you have on your feet.
I wear Wellco. There are a number of reasons why I wear Wellco but the most important reason is because I know what I like in a pair of boots. Thats obvious to us all, but it pertains to me because I have had a lot of input on design and features over the last year and a half. This is also another reason I like Wellco as a company...they listen. They care about the end user and his feedback from the battlefield.
Check out some of their new stuff!